In April 2017 Testicular Cancer NZ and advertising agency FCB launched #GOBALLSOUT, a fun viral campaign to spread the testicular cancer awareness message to the young men who need it hear it most.
The award winning campaign had a simple call to action, walk or run a cock and balls shaped route, track it with a GPS app, and share it with the world on social media. The campaign won 3 gold Effie Awards including Most Effective Social Campaign.
Some say it’s not the size that counts, it’s how you use it. Well, thanks to everyone who took part in #GoBallsOut we’ve definitely put testicular cancer on the map. Take a look at some of the entries below.
The campaign has been a massive hit and who doesn’t like to show off their size? How big was it? THIS BIG!